Why the Subaru Outback is Hottest-Selling Car in the U.S. (Updated)

Editor’s note: This post was originally published on 5/6/16 and has been updated for accuracy and comprehension.


In 2016, that year’s Outback moved off dealer lots quicker than any other car in the U.S.

How long did it hang around?

The Subaru brand is still hot in 2018 – and looking ahead to 2019 – so it’s no surprise that the 2016 Outback wagon was the hottest-selling car in America.

It stayed on dealer lots less time than any other vehicle. 24/7 Wall St. did a study to determine America’s fastest-selling cars and used days to turn figures provided by Kelley Blue Book.

The KBB figure measures the average number of days a particular model spends on dealers’ lots following its arrival until it was sold in 2015. They looked at figures on U.S. sales by model for 2013, 2014, and 2015.

Here are the results:

  • The Subaru Outback was the model above all others, with the shortest days to turn of any car in the U.S.

  • The Subaru multi-purpose wagon had an average days to turn of just 16.0 days.

  • With a starting MSRP of $24,995, the Outback was up 9.7 percent from 2014 to 2015 in sales.

  • Outback sales were just behind the Forester as the most popular vehicle in the hot Subaru lineup.

  • Outback sales increased 22.7 percent through the first three months of 2016 compared to the same period in 2015.

Top 5 vehicles

What are the top five vehicles on the list with the shortest days to turn?

#1 is the Outback at 16.0 days to turn.

#2 on the list is the Honda HR-V at 17.7 days to turn.

#3 Toyota Highlander- 18.2 days to turn.

#4 Mercedes-Benz GT- 18.7 days to turn.

#5 BMW i8- 19.3 days to turn.

Subaru has two vehicles in the top 15 with the Legacy sedan #13 at 24 days to turn.

Why is the Subaru brand hot?

Tim Fleming, analyst at Kelley Blue Book, says that quality is the most important factor consumers are looking for when buying a vehicle.

Fleming said, “If you have good products out there, it gives the dealers a better chance to sell.”

In a recent quality ranking by Consumer Reports, Audi and Subaru were the top two automakers with the highest quality ratings. The two brands manufacture four of the fastest selling cars in the U.S.

In creating the car brands Report Card, Consumer Reports says they aggregate road-test performance, reliability, safety performance, active safety aids, and owner satisfaction.

The Subaru brand and the recreation-purposed Outback scored high in all five key areas.

Subaru remains one of the hottest car brands in the country, breaking its annual U.S. sales record in 2015 for the eighth consecutive year. The multi-purpose 2016 Subaru Outback helped Subaru achieve top status and flew off dealer lots faster than any car in America.

2019 models promise not to disappoint

The latest models of Subaru vehicles are expected to have the same high-level results that they did when the 2016s came out.

If you’re interested in the safest cars on the road – with parts made right here in OH – come to Serra Subaru and let’s talk!

Categories: New Inventory