The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Serra Subaru dedicated locally to the Love Promise?

Park Subaru's Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Akron-Canton Regional Food Bank
Akron Children's Hospital
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Serra Subaru

Subaru and Serra Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Serra Subaru helps feed the community  –  Serra Subaru S

Serra Subaru helps feed families facing hunger in partnership with Akron-Canton Regional Foodbank Serra Subaru donated more than $32,000 to the Akron-Canton Regional Foodbank, helping provide the equivalent of nearly 129,000 meals for the 1 in 7 individuals, children and senior citizens in Northeast Ohio who struggle with hunger. It’s because of partners like Serra Subaru that families aren’t forced to make difficult decisions like choosing between a nourishing meal for their children and paying for rent, utilities or medication. Because of their support, families can find hope. LESLIE GENOVESE // Director, Corporate RelationsAKRON-CANTON REGIONAL FOODBANKmain 330.535.6900 // direct 330.777.7572350 Opportunity Pkwy, Akron, OH 44307

Serra Subaru donates books to Uniontown Elemantry  –  Carolyn W

Serra Subaru donated books to Uniontown Elemantry during our Subaru Loves Learning Event! These pictures make our hearts smile. We love contributing to our community!

Volunteering for Habitat for Humanity  –  Carolyn W

Once a year we volunteer for Habitat for Humanity to help build a local home! We had multiple team members volunteer for a great cause. We are happy to help those that need a caring hand!

Kick it for Cancer  –  Carolyn W

Our team members rallied at the Akron Rubber Ducks Stadium to play kick ball and raise money for childhood cancer. We had a great time helping raise money for a great cause!

Serra Subaru Loves to Care @AkronChildrens  –  Carolyn W

Serra Subaru donated blankets and coloring packages to Akron Children's Hospital. Along the way, Carolyn and Kathy were able to meet 1 of 70 Therapy Dogs at the Hospital, named Daisy. We are happy to share a little bit of happiness to our community!

LLS Loves Serra Subaru  –  KERRI P

We are excited to be partnering with you again for Subaru Loves to Care in June. Thank you to the staff and Subaru buyers! On behalf of our patients and their families, you make a difference!

Serra Subaru Donates Book to Lake Intermediate  –  Andy H

Serra Subaru had the opportunity to give back to our community by making a book donation to Lake Intermediate School located in Hartville Ohio this month. Partnering with the AAAS we were able to visit with a 2nd-grade class and give over 100 books to share with classmates and the school library. Thanks to Mr. Klein for having us!

One Big Subaru Family!  –  Kerri P

On a hot, muggy day, Ali Yoho, Terri Jones and Carolyn Wise from Serra Subaru brought light and joy to the children, families and staff at the Akron Children's Hospital with the delivery of blankets, craft kits and notes of support. Helen Sanders, Mallory Moss and Whitney Romine, along with three student volunteers, welcomed all of us and shared stories about the impact these gifts will make. It turns out, that this group of people was "one big Subaru family" as they shared their connection through the variety of Subaru's owned. Even the students got in on it as they said they would put Subaru on their list of cars to buy! As one of the Subaru representatives shared, "Subaru is a lifestyle." The Leukemia & Lymphoma Society is grateful for the way Serra Subaru shared the love through this visit.

Serra Subaru Works With Habitat for Humanity  –  Andy H

Our team partnered with Summit County Habitat for Humanity to help build a home on June 6, 2018. We worked on two houses in the Akron area. The Serra Subaru team helped by putting up trim, mudding the garage and framing one of the homes. Serra Subaru is committed to giving back to the community, and our time with Habitat for Humanity is just one.

Akron Zoo Party for the Planet  –  Carolyn W

Serra Subaru hosted 'Party for the Planet' with 97.5 WONE and 1590 WAKR, to celebrate Earth Day at the Akron Zoo! Carolyn and Kellie represented Serra Subaru by bringing a 2018 Subaru Outback Touring. They gave out cookies for the visitors, and also had a drawing for an Eco-Friendly Picnic basket, as well as a Compost Barrel! Carolyn also did a quick question and answer on the air with 1590 WAKR.

Share the Love- Akron Canton Food Bank  –  Carolyn W

As part as Share the Love Event, Subaru donated $35,997 to the Akron Canton Food Bank! Serra Subaru also had a food drive called "Pack the Outback", which we packed a Subaru Outback full of canned food for the Akron Canton Food Bank.

Leukemia & Lymphoma Society Blanket Delivery  –  Rebecca H

Employees of Serra Subaru in Akron joined staff members and volunteers of the local Leukemia & Lymphoma society to deliver cozy blankets, children's craft kits, and dozens of care cards to cancer patients and their families at Akron Children's Hospital. The staff members of Serra were caring and kind with everyone they met, and interacted with patients as well as with doctors, nurses, and other hospital staff members. They even went above and beyond by purchasing the hottest kids' toy, fidget spinners, to deliver to the hospital's young patients to help them pass the time. The Leukemia & Lymphoma Society is so grateful for its national relationship with Subaru and for the local staff at Serra.

Serra Helps One of its Own  –  Andy H

Last month Serra held a memorial benefit lunch for one of our employees who lost a child in a tragic accident. To support the employee and the family, Serra's $25-per-person event raised $11,000, with Serra employees donating their time to organize and work at the luncheon. Serra also donated chicken and other food items to support the benefit. We also had multiple vendors participate in the event. We are a true family here at Serra and are grateful for all the great people that make up this organization.

Serra Helps at Pawchella  –  Carolyn L

We recently had the opportunity to sponsor a local pet event in our area called Pawchella. It was a celebration of animals with many animal rescue organizations helping to find homes for animals in need. We were at the event with a water station for the all the thirsty two legged and four legged friends enjoying the hot summer day. We love partnering with organizations in our community to give a chance to our furry friends in need!

Serra Cleanup to support Subaru Loves the Earth  –  Andy H

Serra Subaru was at it again in late April organizing a park cleanup to celebrate Earth Day and support Subaru Loves the Earth. Members from the Serra Subaru team spent a sunny Sunday afternoon picking up trash out of the water ways running through Memorial Park in Canton, Ohio. We were joined by a local Girl Scout troupe who asked if they could help out also...we hope they got some Badges for it! Our cleanup coincided with the Hall of Fame Marathon so we were also on hand to help clean up for the thousands of runners in the race. All in all a great day! We were proud to represent Subaru and Serra Automotive for Subaru Loves the Earth!

2017 Share the Love - Akron Canton Food Bank  –  Andy H

This April we had the privilege of presenting our friends at the Akron Canton Food Bank with a record check of $38,000, thanks to our associates and Subaru's Share the Love 2016 event. Representatives at the food bank informed us that this donation would provide 150,000 meals for people in need in our community. Our partnership with the Akron Canton Food Bank will continue into 2017 as we look for unique ways to help. At Serra Subaru, we love to "pay it forward"!

Stark County Humane Society Visit  –  Jerry C

Our friends the the Stark County Humance Society came by last Saturday for our pet adoption event. It was another great success which resulted in 6 adoptions (including one of our associates)! We cooked out for all the pet lovers and everyone had a great time getting a little love from the adorable puppies that stole the show. Serra Subaru is committed to helping organizations that help others. Whether they walk on two legs or four, we want to try help make a difference!

Serra Subaru Pet Adoption!  –  Andy H

Serra Subaru hosted the Stark County Animal Shelter for a recent pet adoption. We held a cookout for the dozens of giving people who either chose to donate goods or adopt a new pet! In all we helped find homes for 5 dogs and 1 cat along with accumulating a mountain of food, toys and supplies! At Serra Subaru we are committed to helping our furry friends and are planning another event coming up in March....stay turned for details!

Hope cards and blankets  –  Mike W

Serra Subaru recently partnered with the local Leukemia & Lymphoma Society to help in the fight against blood cancers. Customers and employees of Serra Subaru filled out hope cards and donated blankets to the children affected.

Hope cards and blankets  –  Mike W

Customers of Serra Subaru and Serra associates filled out hope cards and donated blankets to be given to the children of the community fighting against blood cancers.

2016 Share the Love with the Akron-Canton Regional  –  Mike W

For the second consecutive year, Serra Subaru chose the Akron-Canton Regional Foodbank to be the recipient of its Share the Love Campaign. Tom Flory (General Manager/Vice President) and Mike Walker (Sales Manager) presented Shelly Hinton (VP Marketing and Fund Development) and Leslie Genovese (Senior Manager, Major Partners and Corporate Relationships) with a check in the amount of $27,920, bringing the two year total to over $41,000. For over 30 years, the Foodbank has provided food and other essential items to members of the community in need of a helping hand. The Foodbank member programs operate close to 500 food pantries, hot meal sites, shelters and other hunger-relief programs. Sales Manager, Mike Walker, said that he is proud to work for a company that helps support the Foodbank and the vital role it plays in feeding those in need.

Subaru of America donates over $14,000  –  Mike W

Check out a few photos from today's tour of the Akron Canton Regional Food bank. What a great group of people and an awesome facility.

December 1, 2014 - Light In The Life Of A Child  –  Akron C

We were able to donate over $10,000 to the Akron Children's Hospital over the Holiday Season. Part of the proceeds from every service visit, every parts purchase and every new or used vehicle sale went to benefit the Akron Children's Hospital.

Subaru Share The Love Event  –  Akron-Canton Regional Food Ban A

We had a great time collecting canned food items from our wonderful customers and associates to fill the back of a Subaru Forester to donate the Akron-Canton Regional Food bank.